Eureka! Means Business
Conversion Architecture starts with customers and the fact that each one is unique, so you need a unique appeal for each one. It’s one-to-one marketing for the web.
Conversion architecture leverages a design that creates the emotion for the sale, and then adds content that confirms the logic of the sale
It’s a proven formula that gives every word, graphic and link on your web site a focused persuasive purpose.
The Conversion Architecture Formula
Discover Your CustomerBased on personalities, objectives and buying behaviours, discover who are your customers and how they think and you will have the road map for
Reveal Their NeedsIf they have arrived at your site, they have an interest in you – reveal it, analyze it and use it.
Give Them a Eureka!“That’s it!” – “It” is the information they need to trust that your product is their best choice
Put Them on a Path of PersuasionA web site framework for converting prospects to customers. Discovery, revelation and eureka combine to provide a road map to converting your customers.
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